The power of #hashtags !!

26th February, 2019
In this post I want to show you what huge potential lies in hashtags. They are an unbelievable  powerful tool that we can use to grow and develop our profiles. We often edit and pamper our photos before they get uploaded but what about hashtags? Unfortunately, most of us neglect the power of them or simply don't have the knowledge of how to put them into practice to see amazing results. Want to learn a little more about it today?

It was once said that hashtags can increase the number of views by 12% - 30%. Today, when analysing statistics, we already know that hashtags can be up to 99% responsible for all the reach and engagement across your profiles. It does not matter if your profile is small or large. Well-matched hashtags and following the Instagram algorithm can really influence the number of impressions. By adding hashtags with each post, you literally open your account's door for new visitors - potential followers. And isn't that what we want?
   
  
Explore, combine, discover...
   
   
Explore the hashtags and have fun with it. Do not limit yourself to just one chapter - same hashtags under each and every photo - and don't worry, we all make this mistake even I'm guilty of it. A lot of times when caught up in a busy mummy lifestyle but still wanting to stay as active as I can across social media platforms - I find myself copying and pasting hashtags from the previous photo and pasting them onto the new post hoping it will be fine - but it almost NEVER is. It is never too late to change things around and make it work. Combine and experiment! I mean come on guys, you have a total limit of 30 #hashtags under each photo.
  
  
Size does not matter...
  
  
While creating the list of hashtags under your next post, go outside your range and comfort zone. Check how your photo copes in different situations. Don't think that the bigger the hashtag the more impressions you will get. Often the hashtags that contain 40,000 posts will work better than ones with 400,000. The outcome depends on matching hashtags to the nature of what's in the picture, as well as number of followers involved in comments and likes under that post.


Insights...

  
What I encourage you to do is analyse each photos insights on the regular basis. The data will be reliable as soon as 12 hours from uploading the photo. You will get access to statistics when you switch your account to a business one - you can do this in settings. Personal and private accounts do not have access to statistics.
  
Where will you find all the information mentioned above? When you open your photo on Instagram you will see a blue link 'View Insights' under it. After clicking it the summary will appear. To access detailed statistics, just swipe your finger from bottom to top of your screen. A window will open with all the data. Swipe down to impressions in the discovery section. This is where you can see how many views was generated by hashtags.
  
  
Banned #hashtags...
  
  
Instagram can block some hashtags for a specific time or permanently. In the past, banned hashtagas were checked manually one by one. It was a tedious and time-consuming job. Today we have an access to a banned hashtags tool that will do it all for us. Just paste a list of 30 hashtags, click "check" and let the magic happen. All you need is one banned hashtag for all of them under the same picture, to loose their power. This is very important hence I strongly recommend to use this tool regularly and make it a habit. It is free and safe (does not require logging in via Instagram).